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Mashable.com – 5 Social Media Lessons the NBA Can Teach Businesses

January 22, 2010

jalen_rose_fab_fiveThis post is part of Mashable’s Fab Five series with Jalen Rose, which highlights trends in the social media space. Jalen Rose is a former 13-year NBA star and current ESPN basketball analyst but may be best known for being a member of the famous University of Michigan Fab Five.

One of the biggest misconceptions in sports is that the fans in the stands are the only die hard fans, when sometimes, the “true” fans are stuck watching the game at home. In this economy, there are fans who can’t afford to pay for tickets, parking, and concessions, but still follow their team very closely. The NBA is doing a good job reaching out to these fans using social media.

Click here for 5 ways the NBA is succeeding with social media: http://mashable.com/2010/01/21/social-media-lessons-nba/