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The Hollywood Reporter: ESPN’s Jalen Rose Talks L.A. Lakers, Grantland and His Secret to ‘Capturing a Multi-Media Audience’

March 20, 2014 | General Latest News Press

3/19/2014 by Debbie Emery — The former basketball player joined forces with his Grantland and “NBA Countdown” colleague Bill Simmons to announce the Los Angeles Lakers game for the first time together on Wednesday.

Jalen Rose is far more than a former NBA player.

Now an ESPN/ABC analyst, co-host of NBA Countdown and Grantland.com contributor, Rose revealed how he went from scoring baskets on the court [most notably with the Indiana Pacers] to being a “multi-media personality.”

On Wednesday, Rose and his colleague both online and on-air, Bill Simmons, took to the broadcasting booth at the Staples Center to announce the Los Angeles Lakers and San Antonio Spurs game.

“It’s going to be our first time announcing the game together,” Rose tells The Hollywood Reporter before tip-off, brushing off any pre-game nerves. “We are going to be fine as we already have an established personality and brand of our own. Fans respect you when you work hard and know what you’re talking about, even if they don’t like you. Our fan base is underground and those people appreciate us, but this is going to capture a whole different audience.”

Capturing “more than one audience” has been the key to …